Saturday, January 5, 2013

Tinder: Finding Traction On Campuses, IAC?s New Dating App Makes It Easy To Break The Ice

Screen shot 2012-12-18 at 11.36.56 PMRegardless of what you think about digital dating sites, they encourage us to close our computers and get out there and meet new people. In short, they bring people together. The problem is, of course, that there are infinite variations on social and mobile dating, from compatibility engines and social, Facebook-based platforms to game-ified bracelets and live video dating. Then there are the quasi-dating, people-meeting sites like Grouper. Some work, most don't. A new startup out of IAC's business accelerator, Hatch Labs, thinks it has a shot to catch your attention amidst the noise by throwing out the bells and whistles and keeping it simple. Launched in October, Tinder is an iOS app that focuses on the social and mobile aspects of dating, while attempting to get rid of the creepy factor.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/3bOEN4kggi8/

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